Local SEO FAQ’s

Your most frequently asked local SEO questions, answered.

  • Local SEO is how you get found when someone nearby searches for what you do. When a potential customer types "plumber near me" or "accountant in Worcester" into Google, local SEO determines whether your business shows up or your competitor does.

    Do you need it? If your customers come from your local area, then yes. It's that simple. The days of Yellow Pages are gone - 97% of people now search online to find local businesses. If you're not visible, you're invisible. And your competitors who are visible? They're taking the calls you should be getting.

  • I won't insult you with "it depends" - though it genuinely does vary. What I can tell you is this: most businesses start seeing measurable improvements within 3-6 months. Some quicker wins come sooner - like sorting out your Google Business Profile properly, which can shift the needle within weeks.

    But here's the honest truth: if someone promises you page one rankings in 30 days, they're either lying or planning something that'll get you penalised by Google. SEO is a long game. The good news? Once you've built that visibility, it keeps working for you month after month.

  • My local SEO services start from £300 per month. Where you sit in that range depends on your competition, your current online presence, and how aggressively you want to grow.

    I'll always be upfront about what you need and what you don't. I've spent 25 years running and scaling businesses - I know the difference between a worthwhile investment and money down the drain. We'll have a proper conversation about your goals before I quote you anything.

  • 25 years in senior management, including director roles, private equity exits, and scaling businesses from startup to multi-million pound operations. I've sat where you're sitting - worrying about revenue, managing staff, trying to grow without breaking what already works.

    I came to digital marketing because I saw how many business owners were getting poor advice from people who'd never actually run a business. I don't just understand SEO - I understand what it means for your bottom line, your time, and your sanity.

  • I work on an initial 3 month commitment and then a rolling monthly basis. No 12-month lock-ins, no cancellation penalties, no contracts.

    Why? Because if I'm not delivering value, you shouldn't be trapped. And frankly, if my clients wanted to leave, a contract wouldn't fix the underlying problem anyway. I'd rather earn your business every month than hold you hostage to a signature.

  • Anyone guaranteeing specific rankings is either naive or dishonest. Google's algorithm isn't something anyone controls - not even Google's own staff can promise specific positions.

    What I can guarantee is this: I'll be completely transparent about what I'm doing and why. You'll see exactly where your money goes. And if something isn't working, I'll tell you - not bury it in a confusing report full of jargon. I measure success the same way you do: more enquiries, more customers, more revenue.

  • Absolutely. I prefer a conversation over a contact form any day. Let's have a chat - no obligation, no hard sell. If you’re close by we can meet in person or if further afield we can can meet online.

    We'll talk about your business, what you're trying to achieve, and whether local SEO is genuinely the right move for you. Sometimes it is, sometimes something else makes more sense. Either way, you'll come away with useful advice.

    Book a call or drop me a message and we'll get something in the diary.

  • Yes - and here's why that matters for your SEO.

    A lot of local businesses come to me with a website that looks decent but was built without a thought for search engines. It's like having a beautiful shop on a street with no signs pointing to it. I end up spending months undoing problems that could've been avoided from the start.

    When I build a site, SEO is baked in from day one - proper structure, fast loading speeds, mobile-friendly design, and content that actually helps you rank. No retrofitting, no compromises.

    I work primarily with Squarespace and WordPress, and I keep things simple: clean design, easy for you to update, built to convert visitors into enquiries. If you need a new site or your current one is holding you back, we can talk about that too.

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